Buyers and Sellers 

Why Choose Us...

Your Home SOLD For 100% Of Asking Price or We'll Pay You The Difference!*

What Makes Us Different? Here are just a few ways working with us can benefit your experience:  


We refuse to tell you what you want to hear just to get your listing. We will tell you the absolute TRUTH EVERY TIME. Some agents are either afraid of losing your listing or don’t have the capabilities to broach a touchy and personal situation. Here at Platinum Living Realty, we are not afraid and use the direct but soft approach to these issues. Rest assured, you will always be completely and accurately informed on your listing, NO MATTER WHAT!  

Leading Edge Technology  

We do not just stop at traditional marketing, we take it to a whole new level. Our listings are on over 45 different websites, 24-hour hotline riders, video email blasts sent to our pool of buyers and other agents in the area, professional photos, and a voice blast to qualified buyers. Platinum Living Realty has an exclusive 200 STEP MARKETING PROGRAM! Others may claim those results, but we actually achieve it and have our satisfied clients and statistics to prove it!  

Specialized Knowledge  

We are engaged 24/7 and we know the market. We work and study the market trends daily to keep up on what is happening now and in the future. Our team is certified with over 10 different designations and over 2,500 hours of training and seminars. is allows us to learn new ways to market and get your home sold. We have the knowledge to help keep you informed on the market and make sure you make the right choice when buying or selling your home.  

Unique Team System  

With over 12 various aspects of helping buyers and sellers, we make sure no task is forgotten and NOTHING is left undone. From sales, administration, and marketing to telemarketing, social media and technology, we cover all of our bases to ensure nothing falls through the cracks. We have perfected a unique system that allows us to maintain a top level of client communication and performance that is unmatched by other area REALTORS®.  

"Jheri is an amazing Realtor! I have known Jheri for a few years so asking her to help us find the perfect home was the easiest decision of the whole process! I can confidently recommend Jheri to anyone looking to sell or buy a home. Jheri, I'm sorry my review took so long but you were amazing, we love our home and it's all thanks to you! You inspire me and I am so grateful for your friendship.."

Teralyn Toomey Cheney

"I think Jay Macklin is an amazing broker, he is innovative and is always available to help with ideas to grow my business. My business has doubled since I have joined the team at Platinum Living realty. I am consistently learning how to a become better and more successful agent. Success doesn't happen over night, but Jay teaches which tools you will need to get to the level you desire. I'm thankful I came to a great company! "

Bridget Brennan

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Contact Jay & Jheri NOW


Jheri South is a successful business owner, instructor, entrepreneur and mother to 7 children. Jheri started her career in real estate in 1996 and started purchasing her own homes at age 18. By age 21 she was working as a loan originator making 6 figures as a working mom. As someone who has reinvented herself time and time again, Jheri has the experience and knowledge to connect with all backgrounds and life experiences. Her wisdom in the life of a working mother is unparalleled and her example of hard work, persistence and follow through is inspiring to anyone who has the opportunity to hear her story.

Jay is the Co-founder and designated Broker of Platinum Living Realty based in Scottsdale. A luxury residential real estate brokerage with offices in DC Ranch & Ashler Hills two prestigious communities of North Scottsdale. The 3rd office is located at the Scottsdale Waterfront in the retail shopping district of Old Town Scottsdale. Jay has spent more than 25 years in Marketing and Business Development. Jay grew up in the Automotive capital of the world, Detroit, Michigan and moved to the Valley from Ann Arbor, Michigan in 1996. Prior to Real Estate, he spent 18 years in corporate transportation sales, acquiring numerous awards and achieving the highest recognition in industry sales and sales management. With a passion for agent growth and development, Jay focuses most of his days helping agents build, maintain and grow a sustainable real estate business by way of multiple pillar creation and business planning. Jay truly wants to see his agents grow and prosper along with the company.

Jay Macklin & Jheri South

Contact Jay & Jheri about the Show

The 5 (Easily Fixed) Silliest Mistakes Buyers Make & How To Avoid Them

10 years of helping buyers navagate the market has lead to this book. Get my tips, tricks, and mistakes to avoid when buying a home in todays market 


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960 The Patriot/KKNT 

Saturdays Mornings from 9:00am to 10:00am 

What's The Deal Real Estate Radio Show ​ What's The Deal, Real Estate Radio Show is a radio talk show that talks about everything and anything Real Estate. Learn buyer and seller tips and tricks, the most effective marketing strategies for sellers, and understand how national trends impact the local market. If you’re a home buyer, do you know how to beat out other buyers and gain priority access to the hottest new listings? Maybe you’re selling – how do you find the most qualified buyers? For the most current real estate news and trends impacting Arizona real estate, tune in to The Real Deal with Real Estate Experts Jay Macklin and Jheri South.  

  Our show is completely unique...we're helping buyers and sellers elevate their real estate experience with Informative, fun, and upbeat information you most likely have never heard before. This real estate talk show is hosted by professional Realtors, Jheri South and Real Estate Broker/Owner and Marketing Coach Jay Macklin. The show delivers real estate knowledge and tips, educating the listeners and providing expert perspectives in a fast-paced, very entertaining style.  

Make sure to tune in every Saturday morning from 9:00-10:00am on KKNT960 The Patriot.  

  Get in touch with us to ask a question about real estate, to inquire about our real estate services, or to contribute to one of our upcoming topics below. 

Jay, Jheri & Platinum Living Realty have also been featured in:

"Jheri is amazing at what she does. My wife and I were really impressed with her process from start to finish. Jheri’s attention to detail is truly incredible and her willingness to go above an beyond to find our home and the budget we needed. She is super friendly and always has a smile on her face. I would highly recommend Jheri South to anyone looking to sell or buy their future home." 

Bud Olsen

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